The Good Future Project

The Good Future is entirely possible - we just need to make the right decisions today!

Opinion: The Good Future – By Anne Lise Kopp

Hello, I’m Anne-Lise, a Senior Sustainability Advisor. I am French, from the border with Germany and I now live in Rome, Italy. I grew up in a small village near the mountains eating the vegetables and fruits my father was cultivating behind our house. I am an Industrial Engineer, with a Masters in B2B Strategy and Marketing.

What does a good future look like?

“Sustainable development is not a fixed state of harmony, but rather a process of change in which the exploitation of resources, the direction of investments, the orientation of technological development, and institutional change are made consistent with future as well as present needs.” Brundtland Report, World Commission on Environment and Development, 1987

I know that I want a better world for the future generation. That means meeting our current needs without putting at their needs – This is the very definition of sustainable development. I believe our 17 sustainable development goals will help us get there:

  1. GOAL 1: No Poverty
  2. GOAL 2: Zero Hunger
  3. GOAL 3: Good Health and Well-being
  4. GOAL 4: Quality Education
  5. GOAL 5: Gender Equality
  6. GOAL 6: Clean Water and Sanitation
  7. GOAL 7: Affordable and Clean Energy
  8. GOAL 8: Decent Work and Economic Growth
  9. GOAL 9: Industry, Innovation and Infrastructure
  10. GOAL 10: Reduced Inequality
  11. GOAL 11: Sustainable Cities and Communities
  12. GOAL 12: Responsible Consumption and Production
  13. GOAL 13: Climate Action
  14. GOAL 14: Life Below Water
  15. GOAL 15: Life on Land
  16. GOAL 16: Peace and Justice Strong Institutions
  17. GOAL 17: Partnerships to achieve the Goal

How do you know that it is feasible?

I know that achieving a good future is feasible. Many companies are working to contribute directly or indirectly to all the SDGs, and this is achievable because we did it before – we reversed the hole in the ozone layer when we worked together. Now, we have the technology and ability to create even better solutions in the world – where so many people are already creating so much positive impact.

How can we build a good future?

The current economic model of neoliberalism is broken. We need a model where everyone can be included. Constantly competing against each other and trying to individuate ourselves is not making us happy. As humans, we have the capacity to be incredibly good at altruism and cooperation, and we know that it can give us joy. We also know that we are the heroes of our story of restoration and regeneration. The story of building a better world.

BUT we do not know the story… let’s create it together

Opinion: The Good Future – By Anne Lise Kopp

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