Shaping the Future of Journalism by Puruesh Chaudary

Social media, citizen journalism, AI-based reporting systems, big data, auto-generated news articles – with so much disruption happening, what will the future of journalism be? How will it survive all of these drastic shifts? Puruesh Chaudhary tackles these very questions in her chapter, “Shaping the Future of Journalism” and offers up foresight journalism as a potential solution. In this small interview, Puruesh tells us about herself, her chapter, her current projects, and what actions she believes would lead to a better future for us all.

What is the focus of your chapter in The Future of Business?

Journalism plays an important role in shaping public perception and opinions. While my chapter briefly highlights the use of technology as one of the key determinants of processing tremendous amount data and information in easy to understand linguistics either in form of human or artificial intelligence, it also underscores the urgent need to introduce foresight journalism, keeping in view of values and ethics in the academic sphere. Over the last decade or so bourgeoning sources of news have enabled information consumers to question the traditional infrastructure, often providing one dimensional coverage greatly undermining a relationship based on trust. Although ‘content is king’, the loss of confidence in these conventional mediums has created space for knowledge entrepreneurs to produce quality journalism, where maintaining public trust is the core interest. These alternate sources with a non-linear approach have the ability to adapt to technological advancements and respond to the rising needs of the consumer at a much faster scale.