There’s something oddly comforting about the idea that “if you’re not paying for the product, you’re the product,” namely, the corollary: “If you can afford to pay for a product, you won’t be the product.” But it’s bullshit. Companies don’t make you the product because you don’t pay — they make you the product because you can’t stop them.
The theory behind “if you’re not paying for the product…” is that old economist’s saw: “incentives matter.” Companies that monetize attention are incentivized to manipulate and spy on you, while companies that you pay just want to make you happy.
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