Infinited Fiber, a Finnish startup, has invested heavily in a technology which can transform textiles that would otherwise be burned or sent to landfills, into a new clothing fibre.
Called Infinna, the fibre is already being used by global brands including Patagonia, H&M and Inditex, which owns Zara. “It’s a premium quality textile fibre, which looks and feels natural – like cotton,” says Mr Alava, rubbing his own navy blue tee between his fingers. “And it is solving a major waste problem.”